Both biases and objectivity have their place in the news. Everyone sees the world through a different lens, and I might even say objective journalism is unattainable in our 24-hour news cycle; however, objective information testing and evaluation is not.
Objectivity, like any skill, must be practiced and can be improved. To borrow a phrase from Dr. Philip Patterson,
“It would be ideal for both sides to either be equally happy or equally outraged at the finished product.”
While it is not realistic to think our 24-hour news era can make every player content, most of the time it should be the goal that everything is reported accurately and impartially.
Biases are not always a bad thing. They could bring passion in investigative journalism. Alternatively, some news stations thrive on the credulity of their audiences. Most people don’t watch the news objectively. Even if facts are presented objectively, it’s human nature to put a subjective meaning to it.
The news industry is becoming more of an entertainment industry, leaning one way or the other as a successful business model. Arguing is entertainment, and entertainment is money.
We make objectivity much harder than it has to be. Third party evaluation is important in journalism, and any sensible national news station should have a third party check system. Developing a consistent and reliable way for testing cultural and personal biases and keeping them out of the way is one way to achieve balance.